Social Media Policy

 

Social media (e.g., Facebook, Twitter) is a powerful communications tool. Junior Achievement USA (“JA”)
expects all employees and volunteers to abide by its social media policy in all their communications on any
social media site.

JA employees and volunteers must communicate on social media sites professionally and respectfully, just
as JA would expect them to communicate were they present in person. All communications with young
people must be appropriate, both in terms of the student’s age and the relationship between the adult
and student. Profanity, sexualized language or jokes, images of a sexual nature, or similar communications
involving adult topics, drugs or alcohol, are never appropriate around students, no matter if they occur in
person, in an email or text message, or on a social media site.

JA employees and volunteers must keep separate any social media communications that implicate JA from
their own personal communications. Young people may have difficulty distinguishing among an adult’s
different roles. Therefore, JA employees and volunteers must presume that any communications with a JA
student will be perceived by the student as relating to JA business and must act accordingly.

JA employees and volunteers should carefully consider the implications of becoming “friends” with JA
students on social media sites. This is strongly discouraged, due to how dynamic social media sites are
and the different maturity levels of adults and youth. If a volunteer must engage with students via social
media or other online channels to facilitate delivery of a JA program, it will be in accordance with the rules
and privacy policies of those sites and only during his or her participation in JA programs which contain a
component of direct volunteer-student interaction, such as JA Company Program® and only if the student
is in 8th grade or above. After the JA program concludes, the volunteer will “unfriend” the student.

The following applies to JA employees and volunteers who post on or manage “Official JA Profiles” as
outlined below:

•  Any social media profile used by JA volunteers, employees, students or supporters that is used
professionally, for promotion of JA or for regular communications is an “Official JA Profile”. All Official JA
Profiles belong to JA and not to any employee or volunteer. As the exclusive property of JA all Official
JA Profiles will be retained by JA when the employee or volunteer associated with the profile ends his
or her relationship with JA for any reason. JA retains full rights to all Official JA Profiles, regardless of he
wishes of a current or departing employee or volunteer who has operated or maintained the profile
while working at JA.

•  Two or more JA employees or volunteers must have access to “admin” status on each Official JA Profile.
Each JA employee or volunteer who manages or has access to Official JA Profiles will provide the
username and password to the social media profiles to his or her immediate supervisor. At all times
during employment and after termination, JA employees and volunteers agree to cooperate in good
faith with JA to ensure that JA has the ability to access and control all Official JA Profiles.

•  Any JA employee or volunteer who reasonably suspects misconduct related to social media or any
violation of this policy must report these suspicions immediately to the appropriate JA supervisor.